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- Clearly communicate the vision, mission, and values.
- Attract and retain the highly skilled and motivated people.
- Create and maintain the highest level of customer satisfaction
- Promise action but manage expectations.
- Communicate and interact with everyone.
- Define equity type.
- Just do it
- Technology costs are falling, meaning you can do more with less.
- Great companies are made, not born.
- Reward continuous learning.
- What type of business startup best fits your mentality?
- Market your solution and user benefits, not the mysterious technology behind it.
- Stick with the business area you know
- Don’t discount the value of your network.
- Who do you have as outside board members?
- How solid is the intellectual property?
- Sell what you have, not what you dream.
- A product, without customer support, is not ready for sale.
- Follow-up to assess progress or casualties









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