FSMS is beleived to be South Africa’s only free two-way SMS service. FSMS was launched in June 2010 and it already receives two million page views a month. FSMS boast of over 35 000 users who send and receive text messages at no cost from their PCs and cell phones. Over 1 million SMSs have been sent since inception with an average of 25 000 SMSs sent daily. The service is in the process of rolling out mobile applications, starting with the iPhone, Android and BlackBerry platforms.

How it works

  1. Enter the required details in the registration form and send
  2. You will receive a validation code via SMS on your cellphone.
  3. Enter the code when asked and you’ll have access to 20 free SMSes per day to any network.
  4. You can then either access the website on your PC or on your cellphone via WAP.

The service is sponsored by advertising, both on the website and short demographically targeted ads on the bottom of theSMS sent out. Technology investment company World of Avatar has bought a 50% stake in the company.

Founder @Alltopstartups. Entrepreneur. Author. Contributor at Entrepreneur Magazine. Curator at Postanly (a free weekly newsletter that delivers the most insightful long-form posts from top publishers)