Doritos and Microsoft announced that video game fans selected “Doritos Crash Course,” the game concept created by Jill Robertson of Raleigh, N.C., as the winner of the Doritos “Unlock Xbox” challenge. As the contest winner, Robertson will receive a grand prize of $50,000 and the opportunity to consult with Doritos on gaming for six months. The finalist games included “Doritos Crash Course” created by Robertson and “Harm’s Way” created by Justin Carpenter of Ogden, Utah, with “Doritos Crash Course” resulting as the fan favorite.
Throughout the voting phase, both “Doritos Crash Course” and “Harm’s Way” generated tremendous excitement from consumers, with more than two million downloads between the two games over three-week period.
In response to the positive feedback from fans, the Doritos brand added a last-minute twist to the contest prizing structure – the awarding of a second $50,000 cash prize to second-place finisher, Carpenter.
Fans can continue to download and play each finalist’s game free of charge from the Arcade Slot under the Games & Demos Channel in the Xbox LIVE Marketplace for Xbox 360.