Groupon Launches in Abilene, Texas

Groupon Launches in Abilene, Texas


Groupon, a shopping website that offers a daily deal on the best local goods, services and cultural events in more than 500 markets around the world, launched in Abilene on January 10, 2011.

During its first week in Abilene, Groupon’s featured deals included a local coffee shop and hair salon services. Upcoming deals include a bookstore, carpet cleaning services and tennis lessons.

Abilene joins Dallas, Houston, Austin, San Antonio, Fort Worth, El Paso, Corpus Christi, Lubbock, Midland-Odessa, Rio Grande Valley and Amarillo as Texas’ twelfth Groupon market, with statewide savings of more than $110 million to date.

Using the principles of collective buying, Groupon negotiates unprecedented discounts with popular businesses. Groupon subscribers get free daily emails alerting them to the deals.

The deals are activated only when a minimum number of people agree to buy, encouraging subscribers to share the promotion with family and friends. By guaranteeing a large number of new customers, Groupon has created a powerful new marketing vehicle for local merchants.

Groupon, launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see and buy in more than 500 markets around the world. Groupon uses collective buying power to offer unbeatable prices and provide a win-win for businesses and consumers, delivering more than 650 daily deals globally.

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