LOVEFILM was established six years ago in the UK. The company has since grown tobe likened to Netflix of the US. The site has become a leading European film subscription service, combining the benefits of DVD rental by post and, more recently, watching movies online via the LOVEFiLM Player (on the PC, the PlayStation®3 or streamed direct to TV).
LOVEFiLM has over 1.4 million members and operates in the UK, Sweden, Norway, Denmark and Germany.
LOVEFiLM customers have generated 80 million ratings, 843,000 member reviews and generate around 2 million trailer views per month – information which helps LOVEFiLM to promote the most relevant titles for customers to choose from.
The group currently works with major partners in the UK including Tesco, easy Group, CD Wow, Guardian News Media, Odeon and Vue Cinemas, some of whom offer a fully white-labeled online DVD rental service. The company is also an official PlayStation®3 integrated subscription film service partner.