Smaato is a mobile advertising company that operates the mobile ad optimization platform called SOMA™ – Smaato Open Mobile Advertising and partners with mobile publishers, mobile developers, mobile ad networks and mobile operators.

The company announced on Wednesday that it has closed a $7 million Series C round of institutional funding led by Singapore’s EDBI, with participation from existing shareholders including global private equity firm aeris CAPITAL.

The SOMA Platform, Smaato’s ad platform, serves as the bridge between advertisers and publishers, bringing the ad network to users no matter what mobile operating system they use: iPhone, Android, Symbian, Windows Phone, Java, BlackBerry, Palm and more. SOMA supports text and banner ads.

More than 11,000 publishers have signed up with Smaato to monetize their mobile content, and the company manages close to 20 billion ad requests per month.


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