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IntoNow, a new Silicon Valley startup and iPhone app has  launched today to help you connect with your friends around the shows you love.

IntoNow is a consumer tech company that aims to enhance the way people engage with each other around the shows they love.

Based on the SoundPrint platform, IntoNow gives users the ability to almost instantly recognize TV content and then helps them share and discuss those shows with friends, both within the product and through other social streams such as Facebook and Twitter.

How IntoNow works?

Tap the green button when your favorite show is on and we’ll identify the show and episode; provide all data and links associated with it; and make sharing on Facebook and Twitter a breeze. IntoNow works with almost any programming that’s currently on television or has aired on television in the last five years. And, you can even use it with your computer or mobile device.

IntoNow is a free companion application for iOS devices, and is available to consumers in the US through the iTunes store.

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Thomas Oppong is the founder @Alltopstartups.