Social media is here to stay. I guess you are either an avid user of twitter or facebook, and possibly LinkedIn. If you have a business you may have created a social profile for your business. If you have been employed to spread your company’s brand , you will be all over the various platforms promoting the products or services. Almost all companies now have a social profile. These warnings may have been shared before in a different topic or post headline. If you make these mistakes, you could lose money, suffer a great deal of humiliation or even loose your job as a social media consultant or social media strategist.
Do not Connect with a Bunch of Random People
Why bother to bombard folks who will never buy a thing from you or even talk about what you do to their friends. If you are selling snow shovels, gloves or anything related to snow, your thousands of twitter followers will not buy from you if they live in Ghana, a west African country.
Do not confuse Your Followers about Who You Are
If you have a bunch of contradictory profiles, you’ll just be confusing your followers. Stick to the message, and while it’s not a bad idea to have several profiles, make sure they are consistent to your brand on all the various platforms you have.
Do not Spend Endless Hours on Social Media with No Idea Whether You Are Doing It “Right”
It is not a sign of weakness to ask for help. Why waste time using social media when you do not have a specific plan or direction to follow. Hire an expert if necessary.
Do not Send Too Many Messages Promoting Your Business
If you flood the social media platform with too many sales messages, your prospective customers will drop you without hesitation . Use this powerful medium wisely and carefully. If you find other information, not necessarily a product useful, share it and show your customers or followers that you care.
Do not Send Too Few Messages Promoting Your Business
In as much as you do not want to overwhelm your audience with too many messages, do not be shy about letting people know what you have to offer, you will not maximize your return on investment if you make this mistake.