45 Percent Of Active Mobile Users Are Ready For Mobile Payment Solution

45 Percent Of Active Mobile Users Are Ready For Mobile Payment Solution


New research by Accenture shows that nearly half (45 percent) of the most active mobile device users would welcome the opportunity to pay for goods and services using their mobile phone, despite the fact that 73 percent expressed significant privacy and identity theft concerns.

Accenture surveyed so-called tech forward consumers from 11 countries — early adopters of digital devices that connect to the Internet — who use at least four Internet-connected devices and at least four Internet services.

The following statistics are the latest research findings as conducted by Accenture.

# 73 percent expressed significant privacy and identity theft concerns.
# 69 percent of survey respondents indicated they favored using mobile phones for most payments- Asia
# 70 percent of consumers favored using mobile phones for most payments.-Brazil
# 26 percent of respondents favored using mobile phones for most payments.- US and Europe
# 64 percent of consumers surveyed indicated they would use gift cards and coupons delivered directly to their mobile phones
# 62 percent of consumers surveyed who typically use a credit card for non-telco-related monthly payments said they would use their mobile phone to pay their bill, if they were to receive a 20 percent discount.
# More than half (59 percent) said they would welcome receiving money-off promotions based on their past purchases.
# 47 percent said they would welcome receiving personalized mobile phone ads when they are within a few steps of the promoted product or service.
# 69 percent indicated they would gladly accept mobile phone ads sent to their phones as part of their service contract in exchange for lower mobile phone usage fees.

When survey participants were asked if they had used a mobile phone to make purchases in the past six months,
nearly half (47 percent) of tech forward consumers in China indicated they had, followed by Korea (42 percent) and Japan (33 percent).

The use of barcode or near field communications (NFC) technology to interact with their shopping environment in Asia.

# 38 percent of consumers surveyed had scanned a product’s barcode while shopping to get additional information
# 36 percent had displayed a digital ticket for admission to an event or to board a flight
# 31 percent had purchased an item or received a coupon from a smart poster containing an electronic tag or barcode.