The Appys are all about acknowledging extraordinary Applications, whether they be mobile, social, or Web-based Apps living inside another Web site. Winners were announced at the Appy Awards gala event on Monday, February 28, 2011 at the conclusion of the first day of MediaPost’s annual OMMA Global Conference & Expo in San Francisco, CA.

Appys receives submissions for consideration for an award which includes a “brief” with a detailed description of the app’s features, as well as any anecdotes, supporting facts, or figures that illustrate its creativity and accomplishment. Briefs are fewer than 300 words in length.

This year’s Best in Show award went to:
Flipboard -Offering a magazine-style interface to read through status updates and photos, links and content shared by the reader’s social network.

Appy Awards Categories
Books
Teddy’s Day -Beautiful illustration and wild imagination are merely a start to charm today’s kids. Auryn’s Teddy’s line of iPad books create more magic on top of great storytelling utilizing the latest tablet technology.

Communication
TigerText -TigerText places the control of text messages in the hands of the sender. While the text message resembles a standard text, TigerText lets the sender of a copy or picture text determine how long it’s available for viewing on a recipient’s mobile device. \

Cooking
Your Kitchen Inspiration- Allrecipes’ Your Kitchen Inspiration iPad App allows users to browse, search and follow recipes of their choice, catered to their specific diet, ingredients available at hand, disposable time or the occasion.

Education
Rock Prodigy -This app is aimed at guitar players of all skill levels and teaches future rock prodigies skills by using polyphonic pitch-recognition. Players get real-time feedback from the app, which allows for teaching without interrupting the playing. This app works great when paired with TakeLessons resources.

Entertainment: Professional Content
Movies by Flixster– This app is all-inclusive: Find a theater, buy tickets or rent a flick from iTunes. Flixster also tracks restaurants near theaters, lets you connect with Facebook friends to share recommendations and manages your Netflix queue.

Finance
Chase GiftShelf – The app lets Chase card members send a mobile gift card via text message or email. Users can add a personalized message, too.

Games
Rhythm Racer 2 –Tying a racing game to music from major artists including Boston, The All-American Rejects, The Prodigy and The Crystal Method, Rhythm Racer promises players an exhilarating listening and gaming experience.

Healthcare & Fitness
Runmeter -The iPhone’s accelerometer, gyroscope and GPS capabilities opened the door to a host of healthy run, bike, walk apps that measure pace and distance. Share your progress mid-route through email, Facebook or Twitter and hear responses to your post or email through cleverly integrated text-to-voice translation.

iPad Publishing
The Knot Weddings Magazine -The Knot’s app creators sought to expand readers’ use of the pub’s print edition as a wedding-planning tool by adding social networking capabilities, enhancing scrapbooking, and providing a richer interactive experience.

Lifestyle
O, The Oprah Magazine February 2011 -Beauty, wit and creativity sparkle throughout the O Magazine February 2011 App. Users are guided by an intuitive iPad interface through a tour de force of clever animations, hyperlinks, exclusive videos, easy-to-save and share content and integrated e-commerce features.

Mapping/ Location-Based
Goby -Goby is a location-based app with a whimsical interface. Its goal is to help users “create [their] own adventure.” The app first gets your current location, then gives you three options: Find cool stuff nearby, make weekend plans and explore a new location.

Marketing/Branding/Advertising
ASPCA’s PetWeather App – One to One Connect’s PetWeather App reinforces the society’s public service role with a mobile service allowing users to, at an instant, know how current weather conditions could affect your pet, and how to prepare for them.

Medical
MyHumana Mobile – MyHumana App, you can instantly find in-network care within blocks from where you are: Just touch the phone and call the facility to schedule an appointment. The app also searches for pharmacies nearby, helps process prescriptions and provides follow-up advice based on the medication and treatment.

Music
MOG –The app syncs with a user’s MOG collection and playlists created with their account on a PC and allows for more music discovery and exploration.

News
Newsy for iPad- Newsy takes a curated approach to presenting news videos on the iPad. Topical reports from multiple news outlets are accessed and analyzed, compared and delivered in two-minute video segments.

Photography
Photobucket Android App -a photo storage solution, The “set-it-and-forget-option” automatically uploads photos from the users’ Photobucket album as soon as they are taken. Then, once the photos are uploaded to the Photobucket album, providing easy access across platforms, the management tools are straightforward and make sense.

Productivity
PocketCloud- PocketCloud lets users take their desktop computer with them wherever they go. The app works on Android and iOS devices and allows user access to Windows and Mac computers as well as VMware View virtual environments across 3G/4G and WiFi.

Reference
Ask for iPhone – Ask for iPhone by Ask.com is the first Q&A app for a mobile device that provides access to instant answers already published online or for more personal or subjective questions Ask turns to the Q&A community to get an answer.

Retail
Armadealo Shopping –Making it easy for customers to find clothing deals on the go, Armadealo aggregates current coupons and other offers from thousands of stores worldwide. Users receive real-time notification of deals closest to their current location, listed by store and mall.

Social Networking
Flipboard –Offering a magazine-style interface to read through status updates and photos, links and content shared by the reader’s social network, Flipboard makes everyone their own personal publisher.

Sports
CBS NCAA March Madness On Demand iPhone App – CBS Interactive’s NCAA March Madness iPhone App sporting live streaming of all the tournament games, even over 3G, and not just streaming, but DVR style- pause and rewind; the app also offers overlays with stats from other games.

Travel
Urbanspoon The app provides restaurant reviews and a clever search feature for finding the next best meal. Through a slot machine-like function, users can decide which neighborhood they’d like to dine in, the price range and even the food fare.

Utilities
Free Wi-Fi Finder Mobile users traveling either locally or around the globe can use this app to locate the closest public Wi-Fi sites and access the Internet for free. The App combines GPS with a directory of more than 110,000 free hotspots that’s continually growing via user contributions and partnerships with service providers like AT&T and Boingo.

Weather
WeatherBug Elite for Android – WeatherBug’s well-developed network of professional weather stations, along with GPS-based services, let travelers see local weather wherever they may be, without the need to program in their current location.

Wildcard
Petfinder App- Now it’s easier than ever to find your perfect pet. The Petfinder.com app determines the users’ location and allows them to view pets available in their area and nationwide.

Founding Editor @Alltopstartups, Contributor @Entrepreneur, Columnist @Inc. Magazine and Curator at Postanly (his free weekly digest of the best life and career improvement posts on the web. Subscribe for free.

2 COMMENTS

  1. This is a nice list of mobile apps. I will be referencing it often. Thanks for putting it together.

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