Google Promises Better Ads in Gmail And More

Google Promises Better Ads in Gmail And More


I just saw a quick note on top of my Gmail. Apparently Google is revamping Gmail ads. This is what the search giant has in store for you.

Coming soon: Better Ads in Gmail

  • Fewer irrelevant ads
  • Gmail’s importance ranking applied to ads
  • Offers and coupons for your local area

Google is trying to cut down on bad and irrelevant ads, and make the ones you do see much more useful. In a statement issued at the Google mail support site, Google said;


With features like Priority Inbox, we’ve been working hard to help sort through the ‘bacn’ in your messages — the unimportant messages that get in your way. Soon we’re going to try a similar approach to ads: using some of the same signals that help predict which messages are likely to be important to you, Gmail will better predict which ads may be useful to you. For example, if you’ve recently received a lot of messages about photography or cameras, a deal from a local camera store might be interesting. On the other hand if you’ve reported these messages as spam, you probably don’t want to see that deal.

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