In the wake of the recent investment of $100 million for original content on YouTube by Google. YouTube is set to broadcast more live content to you with their new YouTube Live service.

YouTube has begun live streaming of a number of popular concerts, sporting events, and interviews, but primarily on a one-off basis. A statement published on Youtube’s blog, said that:


Today we’re announcing the initial roll out of YouTube Live, which will integrate live streaming capabilities and discovery tools directly into the YouTube platform for the first time. This begins with a new YouTube Live browse page, where you can always find the most compelling live events happening on YouTube and add events to your calendar. Subscribe to your favorite YouTube live-streaming partners to be notified of upcoming live streams on your customized homepage.

The statement further said that:
“Today, we’ll also start gradually rolling out our live streaming beta platform, which will allow certain YouTube partners with accounts in good standing to stream live content on YouTube. The goal is to provide thousands of partners with the capability to live stream from their channels in the months ahead”

You can head over to www.youtube.com/live to check out some of the live streams taking place over the next few days.