Do@ is a mobile search experience, built just for the iPhone. Do@ launched today with an iPhone app and a $7-million investment from Draper Fisher Jurvetson, and says it has a new way of searching that’s not only better, but will also bring a more open approach to the current Google-controlled market.

Start by typing a short query, which can be as simple as a movie title, a band, a product or any other subject or topic.Instead of links, your results will appear as web-apps from the best publishers and app developers.

Do@ covers everything you wish to do with your phone, from a single convenient search box. It covers Movies, Music, TV, Shopping, News, Technews, People, Sports, Cooking and much more.

Co-founder Ami Ben-David said in an interview before the Do@ launch that the current way we search for information on a mobile device is too cumbersome, since it usually involves typing words into Google and then scrolling through a list of links, trying desperately to find one that has the information we’re looking for — and isn’t a confusing mess on a mobile screen.

Ben-David says he and his two co-founders, all serial entrepreneurs from Israel, decided to reinvent how that process works for a mobile and social world. Says Ben-David: We wanted to change the whole paradigm of who answers your question when you do a search. With Do@, it’s not a central authority — it’s the sites and the publishers themselves who tell you directly.


Thinking about building your own website or blog? It’s easier than you think! 
Want to start a WordPress blog in 5 minutes? The Alltopstartups blog is hosted by Hostgator Web Hosting. For only $3.96 a month, Hostgator can help you set up and host your online business/blog easily. Because is a Hostgator affiliate partner, our readers can visit this page to receive a 25 percent discount off the monthly price with the coupon code "Alltopstartups25".

Thomas Oppong is the founder @Alltopstartups.