Do@ is a mobile search experience, built just for the iPhone. Do@ launched today with an iPhone app and a $7-million investment from Draper Fisher Jurvetson, and says it has a new way of searching that’s not only better, but will also bring a more open approach to the current Google-controlled market.

Start by typing a short query, which can be as simple as a movie title, a band, a product or any other subject or topic.Instead of links, your results will appear as web-apps from the best publishers and app developers.

Do@ covers everything you wish to do with your phone, from a single convenient search box. It covers Movies, Music, TV, Shopping, News, Technews, People, Sports, Cooking and much more.

Co-founder Ami Ben-David said in an interview before the Do@ launch that the current way we search for information on a mobile device is too cumbersome, since it usually involves typing words into Google and then scrolling through a list of links, trying desperately to find one that has the information we’re looking for — and isn’t a confusing mess on a mobile screen.

Ben-David says he and his two co-founders, all serial entrepreneurs from Israel, decided to reinvent how that process works for a mobile and social world. Says Ben-David: We wanted to change the whole paradigm of who answers your question when you do a search. With Do@, it’s not a central authority — it’s the sites and the publishers themselves who tell you directly.

Thinking about starting or growing your own business?  Our business and productivity books address the diverse challenges at all stages of business. Preview all our books on Amazon.

Founder @Alltopstartups. Blogger. Entrepreneur. Author. Contributor at Entrepreneur Magazine. Curator at Postanly (a free weekly newsletter that delivers the most insightful long-form posts from top publishers)