Amazon has launched a new service, Amazon Local, which is featuring deals from LivingSocial, the Groupon competitor that Amazon has invested in.

Amazon will provide deals from other providers, and LivingSocial is just the first. An Amazon spokesperson said that AmazonLocal will soon offer direct deals sourced by Amazon as well as deals from multiple providers.

Currently, the AmazonLocal website appears to be available for Amazon customers residing in Boise, Idaho. The company says this is because of Boise State Unversity’s unique blue football field, which is affectionately referred to as “Smurf Turf”.

According to Amazon: “[The] blue football field represents just the kind of adventurous spirit we want our customers to experience every day. We will quickly be expanding to other cities, but we liked the idea of starting in a city that embraces fun.” Via The Next Web