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Imagine being enabled to create flights on demand and in a private aircraft. Imagine flying in a private jet anywhere and everywhere at commercial rates. Social Flights wants to help you join up to book private jets at affordable prices.

Social Flights provides point-to-point private air transportation, avoiding the hub & spoke model of commercial airlines.

Whether it be for business, entertainment, a sporting or social event you can create your own airline on demand and travel in style, save time and experience what only major corporate executives or wealthy people could do.

Members self-organize around shared interests in groups called Travel Tribes. They can then use the service to coordinate travel around destinations or events, and request and book private charter flights together.

Social Flight has access to 50,000 seats across its fleet and hopes to take a piece of both the private aviation market — a $50 billion per year business — and the commercial travel sector.

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Thomas Oppong is the founder @Alltopstartups.