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Alphonso Labs, the company behind the Pulse news reader app, has raised $9 million in Series A financing. It’s a busy sector with a number of companies vying to be the filter for all the noise in news, blogs and social media.

The app pulls in feeds and related photos from a variety of news and blog sites, as well as social sites such as Facebook, which can show you links to articles your friends have shared. The company has more than 4 million users for its application across five platforms.

“More than the money, it was the opportunity to work with three terrific firms that are all complimentary,” says Pulse co-founder Akshay Kothari on the company’s selections. “Alan [Patricof] and Ken [Lerer] were part of the original team who financed the Huffington Post, and we look forward to leveraging the insight they gained from building a new paradigm in news.”

“We’re going to stay lean because a small team moves faster,” says co-founder Akshay Kothari. “We’re going to basically maintain that culture. We’ll find ways to continue to build and get bigger but execute on the product faster.”

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Thomas Oppong is the founder @Alltopstartups.