Blippar sells itself as “the first universal augmented reality platform aimed at advertisers.” Blippar is fundamentally changing the rules of advertising by moving augmented reality from a fad-based gimmick to an entrenched smart phone user-behaviour and form of real-time push-pull interactions between brands and consumers.
How Blippar works
Well, you wave your smartphone’s or tablet’s camera over a branded image, and it magically comes to life on the screen in front of you. It’s like a 3D website that jumps out at your from a static label or poster.
By adding a simple, unobtrusive call to action to the creative, that same advert will suddenly become:
- Pull, not push: a requested, interactive experience
- Fun, memorable and informative
- Quantifiable by the exact number and type of eye-balls
- A direct call to action: whether for more info, to purchase, sign-up or product trial
- The main component of a PR-able and viral-able cross-media campaign