Blippar Offers Mobile Augmented Reality Advertising

Blippar Offers Mobile Augmented Reality Advertising



Imagine being able to turn any real world product, advert, logo or physical landmark into an interactive experience simply by pointing a phone at it.

Blippar sells itself as “the first universal augmented reality platform aimed at advertisers.” Blippar is fundamentally changing the rules of advertising by moving augmented reality from a fad-based gimmick to an entrenched smart phone user-behaviour and form of real-time push-pull interactions between brands and consumers.

How Blippar works
Well, you wave your smartphone’s or tablet’s camera over a branded image, and it magically comes to life on the screen in front of you. It’s like a 3D website that jumps out at your from a static label or poster.

By adding a simple, unobtrusive call to action to the creative, that same advert will suddenly become:

  1. Pull, not push: a requested, interactive experience
  2. Fun, memorable and informative
  3. Quantifiable by the exact number and type of eye-balls
  4. A direct call to action: whether for more info, to purchase, sign-up or product trial
  5. The main component of a PR-able and viral-able cross-media campaign

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