LinkedIn Rolls Out Personalized Ads Based On User Data

LinkedIn Rolls Out Personalized Ads Based On User Data



LinkedIn has announced today that it will roll out personalized ads based on information from users’ network.

In a statement issued on the company’s blog Ryan Roslansky said: We’re excited to announce today that we plan to roll out changes to the advertising platform across LinkedIn which will surface actions from your network, like recommendations and company follows. The focus is to deliver ads that are more useful and relevant to you.”

The first is a recruitment ad that makes it easier for a job seeker to land a job by showing them people in their own personal network who could refer them directly.

The second ad example is from the self-service advertising solution called LinkedIn Ads. The ads show how public actions of your network, including product recommendations and the number of followers of that company, can help you decide whether or not you should take the time to learn more about the product or service. The personalized LinkedIn Ads will start rolling out today to a small set of members as part of a limited release.