Animoto has landed $25 million in new venture financing led by Spectrum Equity Investors. Also participating were existing investors Madrona Venture Group and Amazon.com.

Animoto has more than 3 million registered users and 100,00 paying subscribers in more than 150 countries.

Animoto generates custom, professional-looking slideshows from user-uploaded music and photos. Their “patent-pending Cinematic Artificial Intelligence technology and high-end motion design” drives the web app.

For instance, to analyze music the genre, song structure, energy, rhythm, instrumentation, and vocals are all taken into consideration.

Once completed, videos can be emailed, downloaded and embedded into other sites. The company says no two videos are ever the same.

Animoto is designed to bridge the gap between the high production value of film and television, and the more “amateur” feeling of most user-created videos and photo albums.