Twitter has acquired BackType, a social analytics platform. In a statement issued on BackType’s blog the company said ” We’re thrilled to announce that BackType has been acquired by Twitter! We’ll be bringing our team and technology to Twitter’s platform team, where our focus will be developing tools for Twitter’s publisher partners.”
BackType further stated that “Joining Twitter gives us the opportunity to bring insight to tens of millions of publishers around the world that are using Twitter to communicate and connect with their audience. We’re also excited to bring our technology (especially Storm) to Twitter where it can have a big impact across the company.”
BackType is a marketing intelligence platform that helps brands and agencies understand the business impact of social media. BackType also powers social features for over 100 companies, including The New York Times, Slideshare, Automattic (creators of WordPress), Bit.ly and more.
The BackTweets product will now be offered to current users for free. The team will be relocating to the Twitter office.