Reputation.com, a developer of online reputation management and privacy technology, has sealed a whopping $41 million in new capital. August Capital led the Series D round, which also including backing from JAFCO Ventures, Bessemer Venture Partners, Kleiner Perkins Caufield & Byers and Floodgate Fund. Reputation.com’s technology is designed to help individuals monitor and control what the Web says about them.

Reputation.com delivers singular technology solutions to make it easy for individuals to monitor and control what the Web says about them. The company’s free and paid solutions combine reputation science, sentiment analysis, persona isolation and cloud refinement to cover every aspect of digital life, including social networks, social media, online search, data brokers and people search databases.

The company’s mission is to empower individuals and businesses to control their privacy and reputation online. Formerly ReputationDefender, Reputation.com was founded in 2006 and is the pioneer of online reputation management solutions.