Customer service is a crucial and an integral part of any business. The importance of customer service and best practices including ringback tones cannot be overemphasized. “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos, CEO of Amazon.
No matter the size of your business, Customer service should be integrated into your business process right from the beginning. Best practices allow you to listen to your users, experience how they are using your product, challenges they face using the product you are selling and especially how you are helping them solve their issues.
Customer service is Listening to what your customers or prospective customers are saying. When you truly listen to your customers, they let you know what they want and how you can provide good service. Its as simple as that. Customers have issues and problems, take time to listen and you will win over them easily.
Good Communication with your customers will play to your advantage. Communicate constantly with them about changes to expect if you are upgrading, adding a new feature, replacing an old feature, introducing a new product that may change the way they interact with your product. Once customers are aware of upcoming changes it is easier for them to accommodate them. Your customers will be much more satisfied and happy and will end up with just a few frustrated clients.
Create a frequently asked questions page on your website. FAQ’s are best way to communicate howtos, product descriptions and product usage patterns. You will save your business a lot of time by posting frequently asked questions and answers on your site. I would rather read an answer to a question I have on a company’site, than call and be put on hold. Different customers always ask the same questions over and over again. Why not maintain an FAQ page to save yourself the trouble of answering them every day.
Take advantage of social media. Let your customers know you value their business by reaching out to them through social media. Deliver news about products, special promotions, events information through your social media pages. Encourage your customers to like your Facebook or Twitter page. Update your pages with a thank-you note, invite customers to contact you with questions, feedback, comments, suggestions or complaints. Go to the customer and make him or her happy and you will have their business for a long time.
Strive to resolve customer complains at the first point of contact. In abundance of competitors, the customer always has choice. One unhappy customer can tell 6,000 friends remember! Do not leave customers hanging. When you are contacted via social media platform or on phone, strive to respond on time. The new customer is always in a hurry. Build and create methods that work for solving problems, and standards for resolving disputes. Be agile and open to change if your customer service methods are not working.
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