SinglePlatform operates as a one-stop digital portal for local businesses to manage their web presence, integrating their websites, Twitter, Facebook and mobile with a single upload of information.

Local businesses are able to publish their specials, events, menus, photos and more across a publisher network that includes more than 11,000 mobile applications, 34,000 hotels, 620 universities, data providers, and major travel and food specific destination sites.

SinglePlatform doesn’t just handle the online presence of merchants; it has a network of thousands of publishers such as Foodspotting, Menuism and others that it can tap to help promote its clients. The publishers get more-up-to-date listings, more traffic and the ability to share in pay-per-call revenue that SinglePlatform provides when the site drives calls to a restaurant.

“We help local businesses get discovered online. Managing digital streams effectively is the equivalent of a full-time job for someone like a restaurant owner, which is why many have not fully utilized new capabilities. We walk them through the process and make it simple, which levels the playing field for independent restaurants and other local businesses,” said Wiley Cerilli, SinglePlatform CEO.

SinglePlatform has raised $1.2 million from First Round Capital, DFJ Gotham, RRE Ventures, law firm Gunderson Dettmer and the founders of SeamlessWeb

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