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Quora is a question-and-answer website created, edited and organized by its community of users. Quora aggregates questions and answers to topics and allows users to collaborate on them by editing questions and suggesting edits to other users’ answers. Quora had half a million users in January 2011. In March 2010 Quora received $11 million in funding from Benchmark Capital, valuing the start-up at $86 million.

Quora is very popular among users. The following are some of the reasons why quora users love the site.

  • Frequent notifications give a super-fun sense of interactivity and immediacy — makes the site feel like a game.
  • There are so many interesting insights on Quora regarding topics where early users have strong domain expertise –> startups, product stuff, angel investing.
  • Turning long arguments into short summaries. Quora encourages writers to convert long arguments / theories into a few paragraphs.
  • On Quora, people often have the courage to really speak their mind, without worrying about external blow-back, politics, etc.
  • Everything updates in real-time (e.g., answers, home page, notifications).
  • Quora is addicting because it shifts the breadth of my knowledge from what I know to the people I can reach.
  • Quora satisfies one of mankind’s greatest drives: to acquire new knowledge.
  • Speaking candidly, I enjoy being seen as an authority, and sharing my knowledge of a subject.
  • Quora blends all the addictive values of human beings. Knowledge is addictive, putting knowledge is proper context is even more addictive.
  • Real people with real information to share.
  • Formatting is fun. I love to format text and writing, and Quora provides a cool platform where I can show folks how I present ideas.
  • It’s simple: humans are inherently curious.
  • Lots of ways to navigate—you get sucked into surfing between people, topics, and questions.
  • Taken from Why is Quora so addictive?

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