Google has launched a new flight search tool that integrates with Google search in a potential challenge to online travel services including Bing Travel, Kayak and Orbitz.

Flight Search is the first travel product from Google since its $700 million acquisition of ITA Software earlier this year.

“Since then, our engineering teams have been working closely together to build new travel tools that provide faster, more flexible, and more useful results to online travel searches,” Google said in a blog post. A “Flights” link will appear on the left-hand side of the page when a Google search user types in a query for flight information.

“Airlines control how their flights are marketed, so as with other flight search providers, our booking links point to airline websites only,” Google said.

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