The Business Proposal/Plan Checklist

The Business Proposal/Plan Checklist


  1. What is the market space where you will operate?
  2. Describe the size of the market
  3. Is it large and rapidly growing?
  4. What is the competition to your product?
  5. What is your strategy to deal with competition?
  6. Has any market validation happened?
  7. How difficult would it be for somebody to copy your business model?
  8. Clear definition of product or service
  9. Is it already developed or can you validate that it can be developed
  10. Have you clearly defined your customer
  11. Why is your product / service necessary
  12. Is it doing something Different / Differently
  13. Is it “need to have” / “nice to have”
  14. If IP based, patenting status
  15. How will you deliver
  16. Experience of pilots, prototypes etc
  17. What is your marketing plan sales / Scaling up plan
  18. Risks / mitigation plan
  19. Team is fundamental to early stage venture, providing the best collateral for an investor
  20. Track record
  21. Coverage of skills – finance, technical, marketing, etc
  22. Stock/compensation plan
  23. Advisers, etc.
  24. Current / Projected for next 3 years
  25. When will it break even
  26. Self investment & funding received till date
  27. Investment sought
  28. Valuation expectation
  29. Building an exit option is necessary for yourself, your team, and your investors.
  30. How do you intend to exit
  31. When do you want to exit

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