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Google has now officially opened up Google+ to business and brands. Google+ pages intends to give life to everything you find in the real world. You wil able to add Pages to any of your regular Circles, and Page owners are able to post as well and take part in Hangouts.

For businesses and brands, Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face. All you need to do is start sharing, and you’ll soon find the super fans and loyal customers that want to say hello.

Pages also naturally turn up in Google search results, and the company’s introduced a new Direct Connect as well that lets you search specifically for Google+ Pages.

You business will soon be able to join the Google+ community at plus.google.com/pages/create.

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Thomas Oppong is the founder @Alltopstartups.