PeerIndex, a social influence measurement company has won the Grand Prix award at the 2011 Europas awards 2011, held in London’s West End. The Europas are the premier European Awards for early stage Internet and Mobile technology startups. They are selected annually by a combination of The Advisory Board (which changes every year) and the voting by the industry.

PeerIndex strives to become the standard that identifies, ranks, and scores your social influence– and helps you benefit from the social capital you have accrued.

The result was based on both public online voting and expert judges, recognising the startup’s significant market traction against a much larger competitor, with less resources and a clear path towards both a big consumer and business market. VC DFJ Esprit offered a £50,000 convertible loan note to the Grand Prix winner on the night.

After 22 expert judges picked their favourites from 400 entries, and those results where combined with approximately 40,000 public votes from the tech startup industry, clear trends started to emerge from those marked out as Winners and those Highly Commended in the awards.