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Google has unveiled  YouTube Analytics to replace YouTube Insight. The new features includes new overview section which provides the key information easily and easy access to detailed information. Ted Hamilton, Product Manager stated in the announcement that “Now we want to make it even easier to learn about your audience.”

Latest features in Analytics:

  • A Quick Overview: A new overview provides all of the information that you care about quickly, while also enabling you to easily access more detailed information.
  • More Detailed Reports: Analytics now includes more detailed statistics so that you can have a more precise understanding of your content and audiences.
  • Audience Builders: Discover which videos are driving the most views and subscriptions.
  • Audience Retention: See how far viewers are watching through your video in the new audience retention report.

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