Chris Brogan is an author, journalist, marketing consultant, and frequent speaker about social media marketing. He is President of Human Business Works.Chris has almost 12 years experience in social media. Chris’s book, “Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust”, written with Julien Smith, became a New York Times bestseller. Chris’s second book, “Social Media 101: Tactics and Tips to Develop Your Business Online” (John Wiley & Sons) was also highly successful. These are some of his thoughts, tips and advice on social media and marketing in general taken from some interviews and his blog.
- Share the human side of your company. If you’re bothering to tweet, it means you believe social media has value for human connections. Point us to pictures and other human things.
- Reinvest, Package and Flow.
- To create the best value for your community, keep a steady flow of interesting and useful information going.
- Marketing is often an interruption. What if you make it more of a flow?
- There are two ways that social media can help your business: one is by helping you market using nontraditional channels. The other is by allowing you connection touchpoints in between marketing and other business outputs.
- Listening is the secret weapon of the social media world, because it gives you a sense of who’s talking about you, and what you can do to help them.
- If it’s important to know what your customers (and your prospective customers) are saying about you, about your products, and about the space where you do your work.
- If you can empower with your products and services, choose that for your marketing.
- Social media moves fast and requires a lot of hand-holding.
- Start with a goal, such as wanting to engage prospects and customers more, and then work to understand the environment where you’re seeking that relationship, by listening before you take action, and finally, be helpful far more than you promote.
- Once you learn how to communicate by offering value, by being helpful, and by being human, you’ll find more leads than ever before.
- Customer service can create behind-the-scenes blogs to show how to better use a product.