SHARE

According to recent studies, more and more now people are using smartphones to surf online. For instance, over Christmas 2011 alone 18.3% of net traffic came from smartphone users according to IBM. In addition, ForeSee estimates that up to 38.0% of smartphone owners now use their mobile device for shopping.  Hence for business owners, it has never been so important to develop a net presence that accommodates these users.

How to appeal to customers that are more likely to visit your site using an iPhone than a PC?

Mobiquity was established in April 2011 to help businesses establish a presence that targets the growing mobile web audience.

More specifically, it does this by helping businesses develop applications that play to the strengths of smartphones. For instance:

  • They developed an application for WeightWatchers that enables users to scan the barcodes of food items and find out the nutritional information.
  • They developed an app for York Hospital in Maine that enables people to found out appointment waiting times or refill prescriptions.
  • They developed an app for Sony that lets users stream TV and movies.

In particular, these applications demonstrate that it isn’t the point of the mobile web to recreate a desktop experience.

Instead, the goal is to create an app that is convenient enough for smartphone users to use on a daily basis.

Given the growing mobile web audience, it could hence be worth thinking about how to incorporate an app when you redevelop your website then!

Michael Smith

SHARE
Thinking about starting or growing your own business? It’s easier than you think! Our business and productivity books address the diverse challenges at all stages of business. Preview all our books on Amazon.


This post was submitted by a contributor. Check out our Contributor page for details about how you can share your tips, ideas, etc. with our audience.