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A lot of things can go wrong when you are finally at that stage to launch your product. It’s not surprising that ninety percent of new products or companies fail each year. In his 7 Failure Points For Start-Ups, Brain makes it clear that wrong audience targeting, Wrong ad messaging and Wrong price for audience could all be some of the reasons for startup failure.

Based on following closely 600 product launches and testing 20,000 concepts, Nielsen outlined a 12 key steps to successful launch with recommendations on what startups should change before a new product launch in order to increase their chances of success.

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Thomas Oppong is the founder @Alltopstartups.