Let’s face it, people are hit with advertising all the time and everywhere they go. There are ads in the newspapers and magazines they read, on the television they watch and in the mail they pick up each day. The sad thing is that companies spend millions on advertising, but don’t see the return they want and need.
The targeted direct-to-home marketing solution was designed to help increase the chances that a consumer would choose a product. With the advent of on-demand television, companies have a whole new way of using direct-to-home advertising for customers.
Verizon internet plans are often packaged with their satellite television systems and offer the on-demand options. On-demand television is basically the ability for people who are unable to watch television shows during regularly scheduled times or who want to watch movies without going out to rent or watch them on a computer to do so anytime from their own home.
Direct-to-home marketing is when a company uses various metrics such as the ages of the people in the home to direct advertising efforts. For example, you can target the homes of elderly people with mailings and door hangers for businesses such as elder care and home medical supplies. Companies increase their return on investment because they aren’t reaching out to people that don’t use their product.
The list of people and demographics may cost more than a simple direct mailing, but when the return on investment is calculated, it’s actually a monetary saving. This is making it one of the most popular advertising models out there.
On-demand television and direct-to-home advertising may seem like strange bedfellows, but in reality they are the perfect match. Cable and satellite companies can check out various metrics based on the type of person that watches a particular show or movie.
For example, they can look at viewing trends and see that males between the ages of 25-35 watch a particular action show or movie. The advertising before, during and after the on-demand movie or television show can be directed towards these demographics.
It’s the next evolution of direct-to-home advertising. If a local company knows that 30-year-old married women choose one particular show on a regular basis, they can advertise their services such as a romantic weekend getaway.
If they have Verizon internet plans, companies can use both to maximize their investment and exposure. Unlike a standard television commercial during regular viewing times, on-demand gets your advertising to the ones that are interested at any time on any day. Networks pack in so many commercials into a one-hour block that you can easily be lost in the shuffle, but on-demand is a new media that hasn’t been explored by many.
Cable and satellite companies may provide a deal to advertisers for using their on-demand advertising. Companies not only get a great advertising vehicle, but a value as well. Don’t wait too long because this little known advertising secret won’t last long.
People are using the on-demand television and movies more and more each day. We have busy lives and don’t get the opportunity to spend our nights watching the television and movies we want. Instead, the weekend becomes our time to sit and watch a block of the movies and television we missed during the week. Companies can take advantage of our hectic lifestyles by changing the direct-to-home advertising model to include on-demand television and movies.
By Shannen Doherty
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