The Art of Spotting Opportunities


“Learn everything you can, anytime you can, from anyone you can – there will always come a time when you will be grateful you did.” Sarah Caldwell

Most entrepreneurs have some kind of cool idea or ideas they want to explore, develop or build into that great company that can take on Twitter, Facebook, Google+ or the popular Pinterest. Others have tried and succeeded. You can do it too. If you happen to fall in this category, keep your hopes alive and most importantly begin to work on your idea NOW. There are millions of potential entrepreneurs out there who keep promising themselves they are going to create the next BIG thing but never start. If you are serious about that idea or better still the opportunity you have spotted, start working on it TODAY. The entrepreneur’s job is, to identify and pursue opportunities. Once you continue to pursue opportunities, you become very good at noticing and evaluating opportunities for business. To see the future with great opportunities, you must not fear experimentation or failure in this process. Many a great people have spotted the best of them via experimentation.

Opportunities
always exist but you have to be able to spot it, make the most of it, dig deeper into its prospects and run with it. Opportunities do not have to be new businesses, it can be an improvement on an existing business, it could also be a problem your competitor faces or a customer complaint. It’s your singular duty to spot it when it arises and make the most of it there and then. If you cannot do it alone, get others involved and start immediately. For all you know, somebody out there has spotted the same opportunity. Make it a constant habit to pick out some of those things and figure out how to create a business out of it.

Get out there and meet the industry professionals, ask the right questions, meet like-minded business men and women who can help you push it further. If you spot an industry influencer, do not hesitate to find an opportunity to briefly pitch the opportunity you have identified to him and ask for his or her opinion. You should also read as much as possible about the industry, the competitors, the market size, trends of the industry and the best way to approach the market with your business.

Look around you and find that “big problem” around you. Try to find a way to get others involved and bounce ideas on each other to refine and make it better. Solving a bigger problem typically would mean seizing a bigger opportunity. Keep your eyes open everywhere you go – at events, shops and especially applications you use and websites you visit – a new business opportunity could be staring you in the face.