Selling online is about getting noticed and getting found; you could be selling even something that’s inferior to what the competition offers, but if you’re making yourself much more visible than them, you’ll have much more success. This is where good SEO comes into play. While you can spend a fortune on large marketing campaigns through Google Adwords and other paid search and promotion services, creating a good search engine optimization of your website will create long term visitor increases that don’t cost anything at all.
Let’s go over five essential SEO tips and tricks for ranking your website higher on Google.
1. Creating Quality Content
Without a doubt, this is the single most important SEO tactic your site can use to improve its rankings. The two main aspects of Google’s site ranking mechanisms consist of content relevancy and back linking from other websites. The content relevancy is created by producing high quality, naturally keyword rich content that is the most relevant to a given search term or series of them (this is where you do the proper research on what your target readers are looking for in Google). On the other hand, quality content will also improve your backlink quantity from other websites, simply because other people in a given niche want to link to a website that has value to offer.
2. Interlinking Pages and Posts
As your website grows and the number of pages or blog posts expands, make sure to link them together as much as possible through a series of In-text and menu links between related posts or pages. This not only increases the number of visits to other parts of your website by visitors who have landed on any one page, but it also increases the speed and depth with which Google’s web crawling bots index the various pages of your website, making more of them appear on the ranking pages that follow a Google search. When interlinking posts and pages, make sure you use the proper anchor text to make them accessible to the Google bots.
3. Meta Description Tag, Alt Attributes and Title Optimization
These are four basic SEO tactics that you can build into your page design. They aren’t the SEO silver bullets that some people might describe them as but they play their part in keeping your ranking high in the large algorithmic puzzle that search engines have put together. A Meta tag is the HTML code that goes into the invisible programming language of your site to give quick descriptions of the content it contains, human visitors will see the content of this description tag under the link to your page in search rankings, and the Google bots will use it for more accurate indexing. In the case of Alt attributes, you can place them on your website as descriptions of the images it contains -since search engines cannot see or index images alone. Title descriptions are extremely concise descriptions of any given web pages content and appear in browser bars and search results pages; they are extremely important as basic SEO attributes to page ranking and search definition.
Google no longer considers Meta description tags a part of their ranking algorithm -meaning they no longer consider them as a feature of valid SEO. However, since a good keyword rich Meta description is what will cause visitors to click your page link in the rankings, its benefit as a click through improvement tool makes it indirectly work in your favor.
4. The Importance of Link Building
Google understands that site popularity and quality is partly based on a web of organic links; popular sites like to link to other sites that have quality content to offer. Because of this, link building is a fundamental part of your website’s SEO strategy. To build valuable links, you’ll have to get your sites URL anchored in other popular sites that are relevant to your niche. You can do this through guest posts, mentions by other bloggers and site owners or my sharing your work through the social networks and hoping that the quality of your content gets people to post a back link to you on their page. A big factor in link building is our first point: quality content is king.
5. Use Keywords and Keyphrases (but not too many)
Using keyphrases and keywords that are based on careful research of your target audience is an excellent way to make sure your pages appear higher in Google rankings, especially when you have researched carefully and are working in a less competitive keyword niche. However, do not saturate your content with these words and phrases especially too many that are similar to each other. It won’t improve your Google rankings and it will make readers lose interest in what you have to say. A keyword saturated page feels spammy, inauthentic and doesn’t inspire trust. For good Google rankings, this is the worst thing that can happen to you in the long run.
About the author: When Steven Taylor isn’t busy writing intriguing articles about the latest trends on the Interweb, he’s busy covering the best internet services for businesses.