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Most new startups have a comprehensive strategy for generating buzz and marketing. Marketing is  a crucial part of starting a new business.  The future of your new business depends could depend on it. But before you begin your marketing journey, you need to be in control of your target market, budget, marketing channel, right marketing materials, appropriate social media and most importantly the right mindset to begin your journey. The infographic below sums it all up.

Infographic courtesy Saffery

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Thomas Oppong is the founder @Alltopstartups.