[In Focus] Google Entrepreneurs Initiative (Resources and Support for Startups)



Google announced the launch of it’s entrepreneurs initiative last week to connect entrepreneurs the world over, using the company’s network of partners and products to offer startup minds, founders and leaders the necessary resources to get their businesses going. Mary Grove, head of Global Entrepreneurship Outreach at Google, explained on the official Google blog  that Google for Entrepreneurs will serve as “the umbrella” for several dozen programs and partnerships involving Google that support startups and entrepreneurs.

Google focus’ on three things:

1. Partnerships with organizations that have both a global and local footprint to help them scale and help them engage with Google.

2. Google-led programs, such as  Women Entrepreneurs on the web initiatives, to help female entrepreneurs connect online and offline at monthly meetups.

3. Helping connect startups with Google products that are relevant to their stage of growth.

Google have a strategic partnership with Startup America to offer $1,000 of Adwords credit to match $1,000 spent by any startup in their program. The package also includes Google Product Bootcamps together with Startup Weekend to help developers get up to speed on Google products before they head into a startup weekend.

There are lots of partnership programs under the Google entrepreneurs Initiative to help you kick start your business or grow your small business to a great company.