Facebook Unveils Facebook Collections (Pinterest for Retailers)


Facebook is testing its own version of Pinterest dubbed Facebook Collections. Facebook collections has been unveiled to a several retailers including Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com. The new feature is a way for retailers to format image posts of products to facilitate easy sales through Facebook.

A collection page looks like a photo album, but behaves something like Amazon’s wish list—users can keep track of objects they’d like to buy. Facebook collections allows users to not only like, but collect, want, or buy products that brands share through images on the social network.

According to Allfacebook “In addition to the normal like, comment, or share prompts, product-based image posts from these pages will include collect or want options, too. Products within a collection will also have a buy link, sending people to the brand’s website to purchase the item.”

In an email to Allfacebook, a Facebook spokesperson stated:

We’ve seen that businesses often use pages to share information about their products through photo albums. Today, we are beginning a small test in which a few select businesses will be able to share information about their products through a feature called Collections.  Collections can be discovered in news feed, and people will be able to engage with these collections and share things they are interested in with their friends. People can click through and buy these items off of Facebook.

Facebook Collections not available offsite at this time.

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