Top 10 Social Management Tools


Being a startup, chances are your daily schedule is packed to the brim with different tasks.

So where do you find the time to effectively manage your social accounts?

This is where social management tools can help.

Regardless of whether you’re trying to grow your Twitter followers or implement contests on Facebook, there is a wealth of tools that will fast track these tasks and make your life that little bit easier.

If you’re not currently using a social management tool to help you, you probably don’t know where to start. So today I bring to you’re the 10 top social management tools to effectively manage your social accounts.

Freemium social management tools

These companies offer a free version of their tools, along with paid versions for more advanced features.

HootSuite

This is one of the most popular social media dashboards on the market. It allows you to manage multiple social accounts for the major social sites including Facebook, Twitter, Google +, LinkedIn and YouTube. Great for startups with a presence on multiple social networks. All these different engagements are displayed in streams within one interface. Multiple team members, additional team members and analytics are provided in their advanced version.

Seesmic

Seesmic has now been acquired by Hootsuite, with all users eventually moving to the Hootsuite platform. Prior to this Seesmic was a direct competitor of Hootsuite, displaying all engagements within one dashboard in streams. It caters for the major social network with a plug-in marketplace for more social management options.

Conversocial

Rather than offering a range of tools for complete social management like most of the other tools, Conversocial focuses on the engagement part of social management. It helps businesses provide effective customer service in Facebook and Twitter. It allows businesses to prioritize messages by urgent customer service and support messages and regular engagements, making it easy for businesses to quickly respond.

SocialMotus

SocialMotus is a free all-in-one social management platform for those who prefer a cleaner and less cluttered interface than Hootsuite. With this tool you can effectively build, manage, monitor and engage with your social communities. For its paid plans starting from $9.99, users priority support and customer messages will be delivered to a special inbox for you to quickly respond to,  advanced Twitter followers discovery tool, and the ability to track sales and other conversions from social media posts.

Paid social management tools

Wildfire Interactive

This is a great social platform for those who are looking to create multiple marketing campaigns, rather than use a platform for managing their accounts. With Widfire, you can quickly create, implement and track your branded interactive campaigns from sweepstakes to give-a-ways to fast track your promotions.

Shoutlet

This social media marketing platform allows users to build, engage and measure their social media from one interface. It supports multiple account management, and has advanced features such as its social CRM and ecommerce for Facebook and their email marketing options.

Sprout Social

This is a comprehensive social media dashboard, allowing you to monitor your social media, access team workflows, determine your influencers and measure your social media performance through their dashboard and daily or weekly email summaries.

Sprinklr

Sprinklr is a platform offering social marketing and consulting services for businesses and agencies. It provides a range of features to help your startup acquire customers from assisting with research to promotion and measurement.

Spredfast

This is an enterprise level social management platform providing you with tools to effectively manage, monitor, engagement and analyze your social media efforts across different social accounts. A white label option is provided for agencies with their own clientele.

Crowd Factory

Rather than a social management platform, this provides a host of social marketing tools to help you effectively build brand awareness and launch social media campaigns. With this tool under your belt, you’ll be able to acquire new customers through your social media accounts and track social ROI.

This is my list of the top 10 social management tools I would recommend for startups. Are there any tools you want to share? Let me know in the comments below.

 Author bio: Siv Rauv is a Marketing Executive at SocialMotus, a new all-in-one social management platform helping businesses effectively manage and build their social communities, while gaining access to advanced analytics and conversion tracking for $9.99 a month.

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