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Every businesses is seeking new and better ways to communicate efficiently, faster and cost effectively with prospective customers, customers and employees. Technologies are changing business processes and communication in every industry. Large and small businesses are embracing technology-driven transformation that tend to increase revenues, boost profits and reduce cost.
The ever-growing number of mobile and web applications give businesses lots of options to efficiently deliver services to their clients. Business communication advancement from voice communications to data transfer and in recent times the research into Fixed-Mobile Convergence (FMC). FMC is based on Internet protocols that seamlessly enable voice and data communications across home, mobile and work.
FMC is believed to optimize transmission of data, voice and video communications to and among end users, no matter what their locations or devices. With the growth and increase in usage of mobile devices FMC may be closer to mainstream adoption than later.
The growth of social communication tools among businesses is overwhelming. Facebook is gunning for a billion active users, Twitter usage is becoming routine in offices, customers are checking-in on Foursquare, Instagram numbers are on the roof and recently Pinterest is becoming a standard especially for the retail industry. Both large and small businesses can no longer afford to ignore these social tools because prospective customers, clients and partners are all using them for both personal and business purposes.
Mobile business applications are taking over traditional desktop apps and business professionals are adopting mobile apps across all industries. There are apps that allow you to attend meetings on your smartphone no matter where you are, apps like Dropbox, box, GDrive and Skydrive now make file sharing and content management in the cloud faster and easier and safer. Even though security is still a huge concern for most businesses that are adopting these tools cautiously.
Team members or employees can now chat and exchange information privately from different locations. Telecommuting is gradually becoming a way of doing business with professionals from different continents. Projects can now be managed with participation from different countries.
Tablets are replacing laptops in the office-they offer a light, portable means of accessing data and presenting to clients. Tablets are recording massive growth and it looks promising in the next few years. According to market research firm NPD DisplaySearch, tablet shipments are expected to grow from 121 million units to 416 million units by 2017. And there are apps for all types of tablets (mainly Google’s Android and Apple’s iOS).
Businesses have no option but to embrace mobile marketing and communicate their products to prospective customers where they can be found. Mobile marketing isn’t an option now. The penetration of smartphone ownership among consumers makes it impossible to ignore. According to comScore, 45% of all Facebook traffic and 55% of all Twitter traffic is mobile.
Many businesses are now bedeviled with the problem of communication overloads. Newer and more advanced web and mobile technologies will emerge to help manage effectively the ever-increasing involution of business communications.