The tablet market has been one of the fastest growing mobile segment in recent years. According to a 2012 comScore study, smartphone adoption grew by 52% in 2011 – while tablet use grew by 216%. The increasing demand from customers is driving growth within the tablet mobile segment.
2012 saw the flood of new tablets: Apple unveiled the iPad Mini, Samsung introduced the Galaxy Note 10.1, Google launched Nexus 10, Microsoft hit the market with Surface, Amazon added yet another fire with Kindle Fire HD, and Barnes and Nobles gave consumers a lot more options with the launch of Barnes & Noble Nook HD+.
It doesn’t end there, most computer manufacturers have now launched tablets to take advantage of the technology trend. Studies show that consumers have quickly embraced eReaders and tablets as they did smartphones, praising the mobile technology for its portability, ease of use, and instant access to books, files, and the Internet. Today, tablets are one of the highest selling mobile devices in the market.
1. According to Nielsen, 36% of adults 35-54 years old and 44% of people 55-64 years old use their tablets while watching TV.
2. As of the third quarter of 2012 Apple had a 95% share of the profits in the global tablet segment in the US.
3. Per Juniper Research, tablets accounted for 7% of global app revenues in 2011 and are expected to account for 25% by 2016.
4. In a press release by IDC , Apple shipped 11.8 million iPads during Q1 2012 and grew its worldwide share to 68%, as opposed to 54.7% in the last quarter of 2011.
5. As reported by IDC and IHS iSuppli, Apple shipped 17 million iPads during Q2 2012 and covered 69.6% of the tablet market.
6. Tablet sales is predicted to surpass PC sales by 2016.
7. Tablets took less than 2 years to reach 40 million devices in the US, outpacing smartphones, which took 7 years, according to comScore.
8. Games account for 67% of time spent using tablets, vs 39% for smartphones.
9. IDC’s reported that the iPad’s market share dropped to 50.4% in Q3 2012.
10. 28% of tablet owners engage with social media on their tablets first thing in the morning.
11. According to Gartner, 69% of tablet owners use their devices to read the news.
12. The NPD Group reports that tablet shipments to mature markets (including North America, Japan and Western Europe) will rise from 80MM in 2012 to 254MM in 2017.
13. 59% of tablet users have household income of more than $50k.
14. Apple’s tablet market share dropped to 50.4% in Q3 2012, down from 59.7% in Q3 2011, IDC’s report revealed.
15. Samsung, on the other hand experienced huge growth, jumping from 6.5% to 18.4% from Q3 2011 to Q3 2012.-IDC
16. Samsung shipped 5.1 million tablets worldwide in 3Q12, up 115.0% from 2Q12 whilst Apple shipped 14 million tablets in Q3 up from 11.1 million in Q3 2011.