25 Surprising Social Media Marketing Facts for 2012


Social media facts 2012

Social media marketing is still very much part of business promotion in the future. This past year most businesses took advantage of the opportunities social media presents and acquired customers via Twitter, Facebook, LinkedIn, Foursquare and recently the popular Pinterest platform. A lot more businesses will invest resources in social media to market their products and services to millions of consumers who hang out on social sites in 2013.

Well, you either follow your potential customers and get their attention or you get them to follow. It’s that simple, but not easy to accomplish. Social marketing takes patience, commitment and persistence. And you have to constantly measure results and concentrate on what works. These facts will help you focus on what works better on Instagram, LinkedIn, Twitter, Facebook, Google+ or Pinterst.

These are some of the reasons why your business cannot ignore social media anymore. Social media can be managed to generate the kind of results you expect when done well. Explore your marketing options and do not ignore social platforms in 2013.

1. As of 2012, 17 billion location-tagged posts and check-ins were logged. – Gizmodo

2. Social media and blogs reach 80% of all active US internet users- Wigisocial

3. 56 percent of customer tweets to companies are being ignored.- AllTwitter

4. 26 percent of retweets are incited by a request to retweet.  Web Analytics World

5.  77% of B2C companies and 43 percent of B2B companies acquired customers from Facebook. – Business2Community

6. Twitter is projected to make a total of $540 million in advertising revenue by 2014.-Web Analytics World

7. There are 575 likes and 81 comments by Instagram users every second.  Digital Buzz Blog

8. 34 percent of marketers have generated leads using Twitter.- Digital Buzz Blog

9. More than 5 million photos are uploaded to Instagram every day. Business Insider

10.  91% of experienced social media marketing see improved website traffic due to social media campaigns-Wigisocial

11. 79% social marketing managers are generating more quality leads using social media-Wigisocial

12. 77 of the world’s 100 largest companies maintain a corporate Twitter account. But media outlets are the most active users. -Jeff Bullas

13. 40 percent of brands have adopted Instagram for marketing.  Marketing Land

14. 80 percent of Pinterest users are women, while 50 percent of all Pinterest users have children. Search Engine Journal

15. Pinterest referrals spend 70 percent more money than visitors referred from non-social channels.-Search Engine Journal

16. 34% of marketers have generated leads using Twitter, and 20% have closed deals. -Mindjumpers

17. Social networks and blogs account for 23% of all time spent online — twice as much as gaming. -Mindjumpers

18. B2B companies with blogs generate 67% more leads per month on average than non-blogging firms.-Social Media B2B

19. 52% of b2b marketers use video as part of their content marketing mix. -Smart Insights

20. Out of 17 million brand engagements on Pinterest, 15 percent occurred on the brand’s boards and 85 percent occurred elsewhere on Pinterest. -Curalate

21. 69 percent of online consumers who visit Pinterest have found an item they’ve bought or wanted to buy, compared with 40 percent of Facebook users.- All Facebook

22.  25 percent of Fortune Global 100 companies have Pinterest accounts.- Burson-Marsteller

23. Google+ pages appear in search results for 30 percent of brand term searches for brands with G+ pages, up from 5 percent in February 2012. – Bright Edge

24. SlideShare attracts over  60 million visitors per month; but most importantly for b2b marketers, it attracts 3X more traffic from business owners than any other social media site. -Jeff Bullas

25. The most popular content marketing tactics used by b2b marketers are article posting (used by 79% of b2b marketers), social media excluding blogs (74%), blogs (65%) and enewsletters (63%). Just 10% use virtual conferences. -Smart Insights

Image courtesy, Fil Dunsky