Sometimes you launch a new page and it goes off without a single hitch, garnering a huge audience that leads to more traffic, better click rates, and higher sales. More often, however, one or more factors cause you to trip up along the way. When you are just developing a new web page, it may be frustrating that the smallest detail causes visitors to surf away or look but not buy.
This problem may be exacerbated since you have spent so much time designing the page that it looks perfect to you, and you may not understand why another person struggles with it. Here are the seven most common web hosting mistakes that a page designer will run into, some are worse than others, but the bad ones stick out like sore thumbs.
1) Poor Design Creates Poor First Impressions
You only have a few seconds to attract the attention of visitors and convince them that they want to spend their time (and possibly money) on your page. Make sure that their first impression of the page is positive, with a banner displaying your company or your products, a clear title that informs them of what they can expect, and a simple but linear progression that anyone can follow.
Find web design tips about what makes a site pop and what makes it fizzle.
2) Using a Free Service
Nothing in this world comes truly free. The websites that offer you a free blog or page have not become Internet juggernauts by sitting on their hands and giving away bandwidth. “Free” page platforms and support services end up limiting your options for design and performance, clogging up your site with ads, and minimizing the chance of a higher page ranking. Worst of all, you cannot sell it in the event that it becomes popular. Shell out the dollars needed for your own private host: it could be the best investment you ever make.
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3) No Live Support
Nobody likes talking with computers when they need help. Whether your system fails and you need it up again ASAP or whether there is one last feature that you just cannot get right, a live help support represents a vital lifeline for your page. Being able to talk with a human being on the other end relieves a huge amount of anxiety and keeps your site operational when the hiccups occur.
4) Not Doing Your Homework
No resource in the world shares its secrets the way that the Internet does. You can sign up for emails, Tweets, podcasts, video logs, and even text messages about how to constantly improve your site. Check out resource sites frequently enough that you understand what the new buzzwords are and when a particular fad has run its course.
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5) Obstacles to Sales
In the event that your site has some sort of transaction feature, you should always direct traffic towards the checkout and never put any type of roadblock to the final exchange of credit card information. Offers to join rewards club or put in feedback or promote the sale on social media need to wait until the visitor has become a customer.
6) Never Tidying Up
Every site on the Internet, even a database about pie recipes, should be concerned about security. By deleting old pages, files, and listings on your site, you remove the gateways for hackers and phishes to get into private information and pilfer your website. Even if you have no sensitive information to speak of, hackers can still alter your page in extremely unflattering ways.
7) Slow Loading
In an age when it is possible to download a complete movie in minutes, nobody wants to wait longer than a few seconds for your page to load. If you have hosting service that does not deliver information quickly, you run a serious risk of losing customers. Minimize the intense graphics that take up bandwidth or split pages in order to make sure it can load faster than someone can type in a new address.
Always make sure that your page connects a visitor directly with what they came to see. By putting up distractions or roadblocks, you minimize the chance of a sale or a repeat visit. Make sure that you update a site regularly, cleaning up the old posts and pages, while checking around to see what successful trends have been working for competitor sites.
Above all, make the website look authoritative and straight-forward, so that the millisecond that the visitor spends taking it in will support their decision to have come to this site.
Author Bio: Liv has a great interest in web design and development. She loves helping out eager web developers with tips and advice.