Website development and design technology constantly change and grow, making it difficult to always stay ahead of the game. You must have a site that works across all platforms. Not only are there now multiple browsers that each read and respond to the codes differently, there are also mobile devices that have smaller screens for accessing the Internet.You want to have a site that works well no matter how users connect with it, ensuring that you grab as many customers as possible.

Furthermore, you need a site that engages customers and creates a user-friendly atmosphere. As the Internet and online marketing become even more important for businesses, having a great site and utilizing the hottest trends can put you above the competition. These are the some of the hottest trends in web design right now and web designers with the right design skillsĀ  are in high demand.

1. Fixed Navigation Bars

Although having navigation or menu bars that are in a fixed location is not new, the new versions of CSS programming makes it easier to have a “position:fixed” menu bar. This makes it easy for any users to navigate through your website. No matter where they are on the page, they have the ability to use the navigation bar. You can make the toolbar integrate with the design of your page, allowing it to look great but also be completely user friendly.

2. Responsive Website Design

Through using responsive website design, one website is compatible with any device, whether a user is viewing on a computer, tablet, smartphone, or any other Internet friendly device. You no longer have to worry about having the best mobile website, you can put all your resources in creating an amazing website that is viewable across platforms.

With over 67 percent of users turning more and more to their smartphones and tablets for Internet viewing and purchasing, having something that is usable on these platforms is imperative for any business. Responsive website design makes it easier, as you do not need multiple sites, SEO and HTML for different platforms.

3. Minimalist Design on Landing Pages

Once upon a time in website design, people tried to put everything on a landing page, sometimes overwhelming visitors. However, more and more sites now are focusing on a minimalist landing pages that focus more on a core product, rather than trying to sell everything to everyone.

It makes for an easier user experience, especially if they are coming directly from an ad for a product. You can have navigation to the rest of your site, but through using clean graphics and a minimalist design, you focus the attention of the potential customer.

4. Badges for Social Media

Social media over the last few years has become essential in any online marketing plan for a business. Consumers interact with companies through Facebook, Twitter, LinkedIn and more, and they provide businesses with a great way to draw customers back to their site again and again.

Now it is even easier to integrate the social media experience into your site. All the top social media sites offer easy to use badges you can put onto your website. You can put the social media badges anywhere you want on your page, making it easy for users to follow your company.

5. No More Flash

With so many popular devices no longer compatible with flash, the once-popular feature is quickly fading away. The new features in HTML5 and JavaScript make it even easier to create amazing websites that do not require any flash. This means they will work on any browser or device across the board.

You can create animation, and a rich and interactive site without worrying about being incompatible with some customer’s devices. This ensures that you have a user-friendly design that will bring in as many potential customers as possible.

If you have identified other web design trends, you are welcome to share them with us in the comment box below.

Founding Editor @Alltopstartups, Contributor @Entrepreneur, Columnist @Inc. Magazine and Curator at Postanly (his free weekly digest of the best life and career improvement posts on the web. Subscribe for free.

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