Running a blog takes a lot of work. However, there are number of things you can do to make the process much easier. For instance, a good tip is do what you do well, and outsource what your not good at. This allows you to focus your efforts on creating good content for your blog while other people are helping you in areas you either can’t do yourself or don’t want to do. In this article I am going to discuss some things you can outsource and what you should not outsource in order to get your blog up to par.
What you can comfortably outsource
Graphics are one of the most common things that people outsource for their blog. You have to have graphics in order to make your blog aesthetically pleasing. No one wants to just see a bunch of text. Custom graphics are much more appealing than “creative common images” or something generic that you found floating around the web.
Your logo is your identity for your blog and you need to have something that stands out from the norm. You can have someone create a logo on oDesk, Fiverr.com, or even 99designs.com. The first two oDesk and Fiverr are lot cheaper than 99designs, but with 99 you get a higher level of quality work for your logo designs.
Videos are appealing to people surfing the World Wide Web. A lot of people get intimidated by creating a video. More commonly people are more intimidated by being on camera and uploading their video for the world to see. Well, you don’t have to do that; you can simply outsource someone to create a how-to, informative, or entertaining video for your blog post. There are a ton of places you can find people to do this for you; I use eBay, oDesk, and Fiverr to get this job done.
Tip: Make a video out of articles you have already done.
3. WordPress Maintenance
Updating WordPress can be tough for a lot of people. There are lots of how-to articles and videos that will teach you everything you need to know about customizing your blog. However, a lot of people don’t have the time to learn all the complex customizations of WordPress.
This is where outsourcing comes into play; you can pay people to install plugins, change designs, customize your templates and even be a virtual assistant. What I commonly do if I don’t know how to do something on WordPress is pay someone to do it. After they do the work they will teach you what they did. You gain a lot of valuable experience this way.
Things you should not consider outsourcing
1. Blog Commenting
I see people making this mistake everyday. Don’t outsource people to leave comments on your behalf. Lots of so called “SEO companies” just use automated software which really doesn’t do you any good. Your missing out by not actively engaging with likeminded blog owners.
2. Social Media
It still doesn’t make sense to me to pay someone to be social for you on Facebook, Twitter, and Google +1. Most of the times they just spam others or use some automated software which doesn’t really help build relationships with someone. Just like blog commenting your killing your efforts by not actively going out and meeting new people and establishing relationships.
So in conclusion, you can outsource people to help you with task you don’t want to do or something that is out of your technical know-how. I would always start people with smaller task until you have established some trust with them, before giving them bigger jobs to tackle. Are there any tips and tricks to outsourcing that you have learned? I would like to hear your feed back on outsourcing; please leave your comments down below.