Your company’s brand is one of the most important tools you have at your disposal to help you spread the word about how great you are. This means that if you have a weak brand, you might be wasting what has the potential to be a great asset.
To help, we’ve scoured the web for some of the best tips on how to produce a strong, powerful brand. Here are 3 of the most important things you need to create a great and memorable brand.
3 – Aesthetic
The best branding is straightforward and easy to remember. The same things that make good pop music are the same things that make good branding popular. Just look at some of the largest brands like Apple, Google and the BBC – each have incredibly simple branding.
Every detail must be right, so if you market digitally, make sure each of your social channels have up-to-date branding. If you deliver products on packages, first focus on designing a great product for everyday use that will not force the user to think about how it should be used. If your users are thinking too much about how to use it, you’ve got the design wrong.
Once you your product qualifies a great design, focus on delivering it in a good package. If you use direct mail, ensure both your package or even a simple envelope is branded – a coloured envelope like the ones available at All Colour Envelopes will help you match your envelope with your product design. Most companies that send out letters to customers now have at least their logos on their envelopes.
Your branding requirements will differ depending on the type of business you run, but put an effort in your design notwithstanding whatever business you operate.
2 – Positioning
Your brand’s aesthetic will be worthless unless you position it correctly. Positioning is the art of explaining either implicitly or explicitly what your brand stands for to help it stand out against competitors. If you don’t explain what makes your brand different, your potential customers won’t be able to see why they should choose your product over your competitors, so it’s crucial that you position correctly.
One way to position a brand is by telling your customers what you over that your competitors don’t, in other words your unique selling point, while another more implicit method is to turn your brand into a lifestyle which customers might identify with.
Your value proposition and what you stand for should be obvious when users are comparing products. You should be able to create an identity in the minds of your customers and prospective customers too.
1 – Narrative
Your brand’s position combined with your brand’s aesthetic combine to create something like its narrative. A brand’s narrative is the story it’s trying to communicate about itself, its products and services, and its customers. It’s really the end result of your hard work, and without it, your brand will appear flat.
A good way of discovering your brand’s narrative is to ask your friends or perhaps some people you don’t know to see what their opinions are. If their opinion doesn’t match yours, you might need to make some changes to how you’re putting your brand across. Your marketing messages should be crafted in the simplest and most memorable way possible. And your messages should be consistent on all media platforms.
Your brand speaks for itself with or without your messages, work on building a great product that can synonymous with quality. The future of your business depends on it.
So there you have it, 3 great ways to improve your brand.