Beyond Google: Look to Diversify Your Online Marketing


Driving traffic to your website is a primary goal of any website administrator or internet marketer. For most, Google is the most sought after resource for traffic online. With such a huge presence through sites such as You Tube and Gmail, owning a prime piece of web real estate through Google is a coveted prize.

Many internet marketers place all of their focus on Google related sites, which would be a logical choice for many. However, depending on one source for traffic could be a mistake. Google has been known to change its system of how it ranks websites practically overnight.

What worked last year might now work at all this year. For those who built their income strategies solely on Google’s ranking methodology could see big profits one month, and much smaller profits the next after Google makes a change.

In order to gain a greater share of the internet marketing world, it is a great idea to diversify your search engine optimisation efforts. Google should certainly not be overlooked, but broadening your efforts can increase traffic sources and streams of income.

Social Media Marketing

This is one of the most popular and certainly one of the most powerful methods of search engine optimisation on the web today. Most everyone who is online is involved in some type of social media for fun or networking. Overtime, social media has grown to be a great source of free and creative traffic.

–Don’t overlook the importance of Facebook 

Facebook has made many internet marketers rich. Because it is so easy to share information with your friends, it takes very little effort to share your new website idea or business product with your 300 friends on Facebook. If your friends “like” what you have shared, they can share your products with their friends. The more friends who see your new product, the more sales opportunities you have.

Facebook is growing in popularity everyday. In 2008, there were 100 million Facebook users. By March of 2013, that number had grown to 1.11 billion. Many Facebook users depend on the site for all of their news and communications with their friends. Recommendations from friends weigh heavily on Facebook, and the result of these recommendations is users doing your advertising for you.

Facebook advertising is a great way to attract traffic to your website. With super-targeted demographic choices available, you can design your ad so that it is only marketed to your target demographic. This saves money on wasted advertising.

–Keep your customers informed on Twitter

Twitter is another site that has gained a great deal of popularity over the last several years. As of June, 2013, Twitter had 218 million active users, many of which are actively utilizing Twitter to advertise their online business.

Authoritative or niche site owners tweet often about their products and events with their business. It is a great way to keep your potential customers interested in you and your business by constantly keeping your business in the eye of your potential customers.

Pinterest means more product images!

This site has become a reckoning force in the world of social media marketing and search engine optimisation . Because so many of your potential customers are visual in nature, Pinterest is a perfect fit to provide your customers with a beautiful view of your products or business.

By creating beautiful, high-quality pictures of your finished products or services, you can attract users who will “pin” and share your images to their own Pinterest boards. Others who follow your Pinterest users will be able to see items that have been pinned from your site. This creates lots of exposure, and hopefully, more sales.

–It’s not just about Google, make the most of Bing!

Bing is a search engine that is becoming a sought after source of new traffic in today’s internet. For more and more internet marketers, ranking well in Bing is becoming almost as important as ranking well with Google.

In fact, Bing even has its own keyword search similar to Google’s keyword planner. When researching potential keyword traffic, internet marketers are making sure to consult Bing’s keyword tool along with Google’s for a more diverse source of traffic and better search engine optimisation .

No matter what type of internet presence you have, it is important to be sure you are utilizing every source for traffic that is available. By broadening your horizons and trying new methods of marketing, you will not only gain more potential traffic, you could also gain many more potential customers.

About the author: White Chalk Road is Perth’s leading online marketing and Search Engine Optimisation agency and consists of a small team of dedicated SEO professionals and paid search adverstising consultants.

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