Marketing has always been a difficult task for new startups. It takes time to get your products to the right audience. Even when you think you are doing everything right to get the attention you expect, conversion still fails to impress. You may be using all the marketing strategies, tips and tricks in the books but there is always room for improvement.
Marketing never ends. As long as you are in business, you need to make it known to your target audience almost all the time. These are a few free marketing tools that can significantly improve your marketing efforts. You may be using some of these marketing tools already but if you are not, try them and let us know what you think.
1. Open Site Explorer. Open Site Explorer allows you to see a list of the sites that are linking to you – or another site. Links are great for SEO, and this is great info for building better relationships with sites that like what you do, or even keeping an eye on competing sites.
2. Blog Topic Generator. This Hubspot’s tool is great for bloggers. If blogging is a big part of your marketing strategy, this free tool can help you generate ideas for your blog posts. Fill in the fields with terms (preferably nouns) that you’d like to write about, and the tool will come up with a week’s worth of relevant blog post titles in a matter of seconds!
I put in the words “business” “marketing” and “tools” and got the following ideas:
–Why We Love Business (And You Should, Too!)
–10 Signs You Should Invest In Marketing
–7 Things About Tools Your Boss Wants To Know
–The Worst Advice We’ve Ever Heard About Business
–4 Common Misconceptions About Marketing
3. Google Drive. With Google Drive, Google’s cloud-based file management and storage service, you can share an incredible amount of information with your audience, including presentation slideshows, PDFs and even password-protected documents. You can quickly invite others to view, download, and collaborate on all the files you want–no email attachment needed.
4. Tagboard. This tool is a hashtag monitor for all social media feeds, including Facebook, Twitter, Google+, Vine and Instagram. The hashtag content is displayed on custom boards that you create and specialize. It is great for monitoring your own hashtags or even your those of your competition. Tagboard allows you to hear exactly what the customers are saying about the hashtags that you follow.
5. Hemingway. Hemingway can help with clear and simple marketing pitches. Hemingway highlights long, complex sentences and common errors. You can paste in something you’re working on and edit away. Or, click the Write button to compose something new.
6. Tweriod. Tweriod is a free twitter tool that helps you make the most of Twitter by letting you know the best time to tweet.The free analysis will analyze up to 1000 of your followers.
7. Buffer. Buffer makes it super easy to share your brand tweets. This social management app helps you manage multiple social media accounts at once. Quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how your posts perform.
8. LikeAlyzer. LikeAlyzer helps you to measure and analyze the potential and effectiveness of your Facebook Pages. It allows you to monitor, compare and explore all the possibilities of your Facebook Page by evaluating your activity to ensure your success on Facebook.
9. Zapier. Unlock the hidden power of your marketing apps. Zapier connects the web apps you use to easily move your data and automate tedious tasks.Here’s an example of a Zap: When I get a new entry from a Wufoo form, create a new lead in Salesforce. You can create Zaps like these using over 200 web apps without knowing anything about code.
10. Quicksprout is a really comprehensive website audit, social media analysis and competitor report, all in one. Anyalize your website and find out why you are not getting enough traffic. You can also compare your website with other similar ones to know what you are doing wrong. Find out which social tools are generating the most traffic for your site.