Your website is your home on the Web and the best way to reach the maximum amount of potential customers. Your website is one of the best marketing tools that you can use to promote your business and spread the word about your products and services. Getting your website up and running is the first step toward increased profits for your business.

Choosing a Domain Name

Think of a domain name as your business address online. This short word, phrase or character string is the way that your customers will find your website. Your domain name should reflect the nature of your business or your products.

You can register a domain name rather cheaply, and you can register more than one for your website. If you run a tutoring agency, for example, you can register tutoring.com and tutoring.net for your site. Registering multiple domain names will also keep them out of the hands of your competitors.

Getting the Best Domain Names

While many of the shortest domain names have been registered and are already in use, there are still ways to get great names. You can make up your own word and register it as your domain. Think Google, Toggl, Uber and Issu. Simply creating a new spelling on a common word is a way to open up a world of domain name possibilities.

If a name you want is taken, you can search the Whois listing to find the site’s owner. You can contact the owner and find out if they are willing to sell. Some domain name owners simply buy up domains to sell for a profit, so there is a chance you can still snag the name you want.

Domain Name Auctions

Another way to get a great domain name is to visit a domain name auction. In these auctions, you can view a list of names that are for sale and bid on the one you want. These auctions can be a goldmine for someone who has a business and simply needs a name, or someone who wants to buy and build up an existing business. There are some snazzy deals to be found on auctions. Check the major ones daily for new gems.

Registering a domain name is the first step in enjoying a successful website. There are many combinations available that will help your customers find your business. Register your perfect domain name today.