There is no denying the fact that every business wants to make more money, but it can be difficult to know how to run a successful business, especially if you’re on a limited budget or already struggling. The good news is that increasing profits can be made easier with a few techniques.

Here are just four tips and techniques for improving your sales and boosting your bottom line.

1: Target advertising works best.

In today’s competitive business landscape, it isn’t enough to simply saturate the market with your brand. You need to advertise efficiently and effectively. And that means understanding your demographic and where they work, eat, shop and play. Do you know the favorite social media networks of 18- to 49-year-olds?

Can you rattle off statistics about your income bracket? Even you get it right the first time, you need to measure the results and focus on advertising strategies that are working and leverage them to your business’ advantage.

2: Invest in professional business apps.

Most business owners are already familiar with tools like Google Analytics, but fewer realize that you shouldn’t stop there with your tracking and logistics software. For example, customer relationship management programs are quickly growing as a must-have within customer-driven industries. Enterprise resource planning is useful behind the scenes.

Make sure you’re exploring all your options and not just relying on old standbys. New technology can significantly improve how your sales professionals do business and acquire new clients and customers. Do your homework, find and use business apps that work best for your team and others can increase sales with little effort on your part as a business.

3: Stay ahead of the curve.

Don’t be a dinosaur within your industry. If your competitors are lowering their prices, match them. You can also match them through better products or services. What can you do better than your competition? If everyone else is jumping on a particular bandwagon, make sure you investigate the new phenomenon as well.

You don’t have to implement every business trend in your industry, but it pays to know what works and what customers at any point in time want. Customers will go where the buzz does, so give yourself an edge by meeting or even exceeding their expectations. If your business tactics become obsolete, so will your brand.

4: Outsource what you can’t comfortably do as a business.

Are you struggling to meet quotas? Have profits been falling every quarter despite increasingly aggressive marketing campaigns? What you need to do is to concentrate on your core business and outsource other tasks can easily be done by other professionals.

Do a complete analysis of your business processes and find out which department is costing you more than you are planning and consider the possibility of outsourcing those tasks if you can. It may be time to seek professional help from the experts. Companies like Service Source will look into your business and work directly with your executives, analysts and sales teams to refine your business strategies and address any issues they find.

These are just a few ways to maximize your revenue. The market may be tough, but businesses still succeed every day, and yours can be one of them with the right planning and a little luck.